In a recent research project, interviewing or discussing the entire innovation process in mid-market to global enterprises,\u00a0 we found a high concentration in 7 areas of counter-intuitive behavior or innovation traps. We have been aware of 5 of them but No. 2 and 7 were also new to us. We will continue expanding our research effort to determine more innovation traps and what you can do.<\/p>\n
Having trouble analyzing your market to discover real innovation opportunities or risks to get disrupted?<\/p>\n
STATUS QUO<\/strong> WHAT YOU CAN DO<\/strong> Are you still working with innovation teams that are loaded with experts and only a few market-facing minds?<\/p>\n STATUS QUO<\/strong> WHAT YOU CAN DO<\/strong> Are you still using yellow post-its, whiteboards, and brainstorming as your top ideation tools?<\/p>\n STATUS QUO<\/strong> WHAT YOU CAN DO<\/strong> Do you feel you are super creative only the infrastructure and organization are not up to par?<\/p>\n STATUS QUO<\/strong> WHAT YOU CAN DO<\/strong> Struggling with getting your executives to finance and approve disruptive innovation concepts?<\/p>\n STATUS QUO<\/strong> WHAT YOU CAN DO<\/strong> Are you still believing that experimentation, pivoting, and prototyping will unfold all of a sudden a magical innovation?<\/p>\n STATUS QUO<\/strong> WHAT YOU CAN DO<\/strong> Are you still HOPING you have a great idea, HOPING your customers will like it, HOPING you get the funding, and HOPING it will be a success?<\/p>\n STATUS QUO<\/strong> WHAT YOU CAN DO<\/strong> <\/p>\n
\nToday we ask questions hoping to hear that our customers tell us what they need and how you can improve. We ask far too many questions. The results are at the very best improvements for the here and now – never innovation.<\/p>\n
\nUsing a methodical approach for a needs & dreams analysis leads to current and future visions. There are only two times one question. What is the best possible product for you? And in a different interview another question about their dreams. Then it’s all about the analysis of that two times one question.<\/p>\n2) EXPERTS TRAP<\/span><\/h2>\n
\nThe majority of innovation labs are assembled with top experts. If you add more, you get more of the same but it is impossible to get to groundbreaking innovation.<\/p>\n
\nAssemble a highly diverse Innovation Dream Team with carefully selected talents – not skills. It’s all about intelligent team compositions.<\/p>\n3) BRAINSTORMING TRAP<\/span><\/h2>\n
\nIdeation is done in one, two, or three brainstorm meetings. But our brain is not releasing deeply rooted groundbreaking innovations. Because it is structured to work very differently.<\/p>\n
\nLearn all about Neuro Ideation, how our mind composes thoughts and ideas, and how we can stimulate it to release amazing concepts in just a few weeks – yes, it isn’t just a brain dump.<\/p>\n4) CREATIVITY TRAP<\/span><\/h2>\n
\nThe majority of innovation center members reported that they feel they are exceptionally creative but are limited by the organization, infrastructure, or otherwise.<\/p>\n
\nReview the degree of impossibility of the idea and conduct a methodical market validation. You will know in just two weeks if organization and infrastructure are the biggest limitations. In most cases, it is a natural misperception.<\/p>\n5) APPROVAL TRAP<\/span><\/h2>\n
\nIn particular, the most innovative ideas fail to get attention, financial support, and approval from the executive teams.<\/p>\n
\nWhen learning about Neuro Ideation it becomes obvious why most disruptive ideas get initially rejected, no matter from whom. “Experience Transmission” is part of the staged Financing Method.<\/p>\n6) EXPERIMENTATION TRAP<\/span><\/h2>\n
\nThe idea that experimentation, pivoting, and rapid prototyping is a preferred innovation method. Fail and fail fast to try as much as possible. If we don’t know how our mind composes ideas, it is our only way to move forward.<\/p>\n
\nBuild your target innovation on the needs and dreams analysis, compile the inputs, and conduct Neuro Ideation sessions, involve the management in all episodes. You will experience an unimaginable logical result that is fundable without random experimentation.<\/p>\n7) THE GUESSWORK TRAP<\/span><\/h2>\n
\nThe act of innovation is largely built on hope. Even though nobody would actually admit it.<\/p>\n
\nThink through the entire innovation life cycle from finding out what and where to innovate all the way to bring such innovation successfully to market. Explore the Deep Innovation Design model. You may notice that the Neuro Ideation method has a far-reaching influence on all facets of the Innovation Life Cycle.<\/p>\n